Daryl Peterson

The Community College Challenge

The Takeaway Series With John Hockenberry, October 19-21-23, 2015 The Takeaway is a co-production of WNYC Radio and Public Radio International, in collaboration with The New York Times and WGBH Boston. What a pleasant surprise to find The Takeaway starting a series focusing on community colleges last week! For years I’ve been a rabid fan…

We Are Valley Painted on building

Valley High School: Before and After Photos

We are currently working with Valley High School in Santa Ana, California, on an awareness campaign to redefine the school culture and perceptions. Leadership, students, and the community have collaborated to create values statements, rework the branding, change the look and feel of the campus, and communicate the message through a wide variety of methods…

Valley High School "We Are Valley"

Valley High School | Redefining a School’s Culture Through an Awareness Campaign

Over the past year, the leadership, students, and community at Valley High School in Santa Ana, California, worked with us to clarify their vision and to create strategies to make them even more effective at moving their students toward success. Valley has amazing people doing incredible work, but through a series of interviews, listening sessions, surveys, and tours in and around the campus, we were able to gather a fairly clear picture of identity challenges that need to be addressed. Challenges such as: poor self perception and lack of school pride, community misconceptions and biases, lack of energizing visuals, branding inconsistencies, and lack of strategic messaging to the feeder schools.

Connecting Credentials Logo

Connecting Credentials

As postsecondary credentials become a requirement for both access to a good job and advancement in a career, high school students want more value from their education—they want their education to provide them with more concrete evidence of learned skills. A recent Rethinking Credentials webinar, provided by the American Council on Education (ACE) on August…